Marketing
Tracked links, referral partners, campaign pages, what each campaign brought back, and win-back lists.
A link for every place
Marketing → Links & partners gives you a separate link for each place you promote the facility: your Instagram bio, WhatsApp, your Google profile, Justdial and flyers. An enquiry that comes through one of them lands in Leads with its channel already filled in, so nobody has to ask how they heard about you. Copy a link in one tap, or print its QR code for standees and visiting cards. For Facebook and Instagram ads, paste the settings it shows into the ad once, and every enquiry shows the campaign and ad that brought it in.
Referral partners
Vets, groomers and pet shops that send you clients get their own link and QR code for their counter. Each partner shows how many enquiries they have sent and how many became customers.
Campaign pages
Marketing → Campaigns makes a page for a festival or a special offer. Write the headline and the offer, pick a photo from your gallery, and the preview shows the page as parents will see it while you type. Once it's live, the campaign has its own link and QR code for your ads and posts, and it counts its own enquiries and customers.
Results
Marketing → Results shows what each campaign cost and what it brought back: spend, enquiries, customers and the bookings they made, with the cost per customer side by side. When a Meta or Google ad bill comes in, record it against the campaign and the numbers update. Below that, every enquiry from the last 90 days is split by where it came from — by channel, by single ad, or by referral partner.
Win-back
Marketing → Win-back has ready-made lists of past customers worth a message. Some come from your peak calendar, like the families who boarded last Diwali and haven't booked this one yet. Others find people who haven't been back in two, three or six months, or boarders who have never tried your daycare. The message fills in each parent's name, their dogs and your dates, and its link can point at a campaign so the bookings that come back are credited to it. Each Send opens WhatsApp with the message ready, and people you've already messaged are marked, so nobody gets it twice.