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From OhMyDog.Rocks · For dog boardings in India

Your competitor sends a “he’s doing fine 🐾”. You send a live stay portal.

Every dog gets a private parent link — meals, walks, mood, and photos updating through the day. Every checkout ends with a branded report card parents actually post. Bookings, GST invoices, and staff scheduling come with it. Free forever for one location.

Live parent portal·Branded report card·Built for India·Free forever, no caps
Free forever, unlimited dogs
Mobile-first for Android
IST timezone + Rupee pricing
Push notifications to parents
Sunny Luthra, founder of Bos.Dog

Built by someone who actually does this

Hi, I'm Sunny Luthra.

I'm a dog behaviourist and software engineer based in Pune. I live on a mountain with 13 dogs, and I run OhMyDog.Rocks — India's largest dog care community.

For years, I watched the facilities I work with juggle WhatsApp groups, paper registers, and Tally invoices to manage 15–30 dogs. The care they delivered was genuinely good. But the way parents experienced that care was a mess — anxious refreshes, vague “he's fine” updates, no record of anything when the dog went home.

Bos.Dog closes that gap. It replaces the WhatsApp/paper/Tally stack with one system that does the parent communication for you — automatically, with photos, every evening — so you can spend your day with the dogs instead of on your phone.

I'm not building this from a Bangalore office that's never seen a kennel. I'm building it next to my own pack, with input from boarding owners I've known for years.

— Sunny, Founder·LinkedIn·OhMyDog.Rocks·About

Sound familiar?

Managing bookings through WhatsApp

New inquiry comes in — you scroll up to check dates, mentally calculate availability, and reply 20 minutes later hoping the parent hasn't already called someone else.

Your caretaker forgot to log care

The parent asks for an update at lunch. You don't have one. You call the caretaker, who says "I think he ate." You tell the parent "he's doing great!" and hope for the best.

Checkout with no lasting impression

The parent takes their dog home. No report. No summary. No reason to remember your facility over the three others they could've picked.

No visibility into your numbers

You're spending 4 hours a day on WhatsApp replies, paper tracking, and Tally invoices instead of growing your business.

There's a better way. And it was built for Indian boardings from day one.

One screen. Every dog. Every parent. Every rupee.

BOS.dog replaces your WhatsApp groups, paper registers, Excel trackers, and Tally invoices with one system your staff can actually use — even if they've never touched software before.

Today's dashboard showing all dogs currently on board, their status, and care tasks

She searches at 11pm. By morning, the inquiry is in your dashboard.

A parent searches “dog boarding [her city]” at 11pm. Your bos.dog profile shows up — photos, Google rating, hours. She fills the inquiry form in 30 seconds: dog's name, breed, dates, vaccinations. By the time you finish your morning chai, the lead is in your dashboard. You reply once, on WhatsApp, with availability. She books. None of it touched a group chat where it could've gotten lost.

  • 11pm Tuesday: a parent finds your facility through a Google search, not a friend's WhatsApp forward
  • The inquiry lands in your dashboard with the dog's name, breed, and dates already filled in
  • You glance at availability before replying, so you stop double-booking the Diwali week by accident
  • Every facility on bos.dog ranks for “dog boarding in [city]” — you become findable, not just referable
Lead dashboard showing inquiries land with dog name, breed, dates, and status
Care timeline showing meals, walks, and mood checks for a dog's stay

Every meal, every walk, every mood — logged in 10 seconds

Your caretaker has just finished dinner service for 18 dogs. Wet hands. Hungry himself. He picks up the kennel-floor phone, taps once for “ate full meal” on each dog, twice for the two who left a little. Fifteen seconds, eighteen logs. By 7pm, every one of those meals is in tonight's parent update with the photos he snapped during evening play.

  • Wet hands, dinner just done: one tap per dog and the meal is logged
  • Same evening walk for 6 dogs goes in once, not six times — built for the kennel-floor reality
  • The dog who skipped breakfast gets flagged before the parent has to ask
  • A photo from the morning walk lands in the parent's portal before the caretaker's chai is cold
Daily update view showing a care summary sent to a pet parent

Parents stop calling. They start trusting.

Drop-off morning, the parent sits in your office. She filled the intake form last night on her phone — vaccinations, feeding times, the squeaky toy he can't sleep without. You knew all of it before she walked in. That evening at 7pm, her phone buzzes: today's photos, what he ate, how the walk went. She doesn't message you to ask. She doesn't need to.

  • Drop-off day: the parent has already filled the intake form, so you know about the squeaky toy before she walks in
  • 7pm sharp: today's photos, today's meals, today's walk — pushed to her phone before she thinks to ask
  • The parent portal lives on her WhatsApp as a link — no app to install, no password to remember
  • Vaccination expiry alerts so you don't find out on drop-off morning that the rabies shot lapsed last week

Sunday 6:15pm: two of her friends are already asking where she boarded.

The dog goes home Sunday evening. Before the parent's car has cleared your gate, the report card is on her phone — six photos from the weekend, meal and walk stats, a personalized summary of how he settled in, and your facility's name across the top. By the time she's home, it's on her Instagram story. Tagged you. Two of her dog-parent friends DM her asking where she boarded. By Wednesday, both of them have your inquiry form open.

  • Saturday night's care logs become Sunday morning's report card — auto-compiled from the meals, walks, and moods your team recorded all weekend
  • One tap on checkout sends the link to the parent's WhatsApp. No PDF, no email, no chasing
  • Sunday 6:15pm: she posts the card to her Instagram story. Two of her friends DM her asking where she boarded
  • Every checkout adds another tagged post to Instagram. The distribution channel you didn't have to build, didn't have to pay for, runs as long as you keep doing the work you already do
Free report cards carry BOS.Dog's branding. Pro report cards carry yours. Same artifact, same growth loop — the parent's friends just DM her about your facility, not the software. ₹3,500/mo flat.
Boarding report card with stats, photos, and personalised summary
Pricing

Free for one location. Pro when you grow.

The full BOS.dog product is free for a single boarding facility. Pro is for businesses running multiple locations and white-label parent experiences.

Free Forever
₹0/month

Everything a single boarding facility needs. No credit card, no expiry, no caps.

Start Free
  • Unlimited dogs, kennels & staff
  • Bookings + check-in/out wizards
  • Tap-based care logging + batch logging
  • Photo uploads with every log
  • AI-personalized report cards on checkout
  • Automated daily parent updates with photos
  • GST-ready invoices with payment tracking
  • Full analytics — revenue, occupancy, retention
  • Parent portal (shareable link)
  • Digital intake forms + vaccination tracking
  • Public facility profile + lead capture
For multi-location
Pro

For boarding businesses running more than one location.

₹3,500/month

Billed monthly · cancel anytime

Get started
Multi-location
  • Run multiple facility locations under one account
  • Per-facility kennels, staff, parents, and bookings
  • Per-facility invoice numbering and analytics
White-label parent experience
  • Branded parent portal — your colors, your name, your logo
  • Custom domain for the parent portal
  • Branded report cards and daily updates
Onboarding & support
  • Free spreadsheet migration
  • Free 1:1 onboarding call
  • Priority WhatsApp support

No credit card to start. Cancel anytime. Your free plan stays free forever — and your data is always exportable.

Side-by-side comparison
FeatureFreePro
Bookings & check-in/out wizards
Care logs + batch logging
Parent portal (shareable link)
Kennel occupancy board
Digital intake forms
Vaccination tracking
Public facility profile + lead CRM
Occupancy forecast
AI report cards on checkout
Automated daily parent updates
GST invoices + payment tracking
Full analytics dashboard
Dogs / kennels / staffUnlimitedUnlimited
Multiple facility locations
White-label parent portal
Custom domain
Free spreadsheet migration
Free 1:1 onboarding call
Priority WhatsApp support
When Pro pays for itself

Most multi-location boardings either pay for these or sacrifice them:

  • A separate admin tool per location, with no cross-location reporting
  • Manual reconciliation of bookings, parents, and revenue across spreadsheets
  • Generic-looking parent portals that don't carry your brand
  • Losing parents who don't recognize the white-label-less portal as yours

Pro is ₹3,500/month — flat, regardless of facility count, dogs, kennels, or staff.

Up and running in minutes

No complex setup. No training required.

1

Set up your facility

Create your account, name your kennels, set pricing, invite your staff. Our onboarding wizard walks you through it. 10 minutes.

2

Run your day

Book dogs in, share intake forms, assign caretakers, log meals and walks. All from your phone.

3

Delight parents

Share the parent portal link. Send daily updates. Generate report cards at checkout. Watch parents share them on Instagram.

Know your numbers. Grow your business.

Most boarding owners have no idea if they're more profitable this month than last. BOS.dog gives you the dashboard you've never had.

Today's board

Who needs attention, who's due out, medication compliance — at a glance

Occupancy forecast

7–14 day projection so you never overbook or underbook

Revenue tracking

Track payments across UPI, cash, bank transfer, and card (Pro)

GST invoices

Branded invoices with shareable links and PDF downloads (Pro)

Built for teams, not just solo operators

Whether you have 2 caretakers or 20, whether you run 1 facility or 3 — BOS.dog scales with you.

  • Staff accounts with role-based access (owner / manager / caretaker)
  • Daily dog assignments — each caretaker sees only their dogs
  • Daily task list with push notifications — owners see when each task is done
  • Simplified caretaker mobile UI designed for the kennel floor
  • Multi-facility support — one login, switch between facilities

The “We Earn It” Promise

Use BOS.dog Pro for 30 days. If it doesn't save you at least 2 hours a day on WhatsApp replies, paper logging, and parent follow-ups — we'll refund every rupee. No questions. No awkwardness.

We can offer this because we know what happens: once your staff starts logging care, your parents start getting updates, and your first branded report card goes out — you're not going back to WhatsApp and paper.

Questions, answered

The honest version. No fine print.

Is it really free forever?

Yes. Forever. No credit card, no expiry, no caps on dogs, kennels, or staff. The full product — bookings, care logs, parent portal, AI report cards, daily updates, GST invoices, analytics — is free for a single facility. We make money when you run multiple locations and want a white-label parent portal. If you stay at one facility, you never pay us a rupee.

I'm not tech-savvy. Can my staff handle this?

If they can use WhatsApp, they can use BOS.dog. Care logging is tap-based — faster than typing a WhatsApp message. The caretaker mobile UI is designed for people who've never touched software before.

Can you import my existing data?

Yes. Send us your spreadsheet and we'll migrate your dogs, parents, and bookings for free during onboarding. Usually done in a day.

Does Pro handle GST invoices?

Yes. GST-ready invoices with your branding, payment tracking across UPI / cash / bank transfer / card, and shareable invoice links for parents. Built for India from day one.

Is my data safe?

Encrypted in transit and at rest. Your data is yours — exportable anytime. If you downgrade, your free plan still works. You never lose access to what you've entered.

What if I have multiple facilities?

BOS.dog supports multiple facilities from one login. Switch between them from the dashboard. Each facility has its own dogs, parents, bookings, and settings.

How much does Pro cost?

₹3,500/mo, flat. One price unlocks branded report cards, automated daily parent updates, GST invoices, full analytics, and the white-label parent portal. No per-dog or per-staff fees.

Pro · ₹3,500/mo

You're 10 minutes away from never managing bookings on WhatsApp again

Sign up with Google and we'll set up your facility instantly. Free forever for one location · ₹3,500/mo for multi-location · 30-day money-back promise.

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