Sunny Luthra

About me

I'm Sunny Luthra — a dog behaviourist and software engineer based in Pune, India. I live on a mountain with 13 dogs. I run OhMyDog.Rocks, India's largest dog care community, and I'm the founder of Bos.Dog.

For years I've worked alongside dog boarding facilities across Indian Tier 1 cities — watching them juggle WhatsApp groups, paper registers, and Tally invoices to manage 15–30 dogs at a time. The care they delivered was genuinely good. The way parents experienced that care was a mess — anxious refreshes, vague “he’s fine” updates, no record of anything when the dog went home.

Bos.Dog closes that gap. I built it next to my own pack, with constant input from boarding owners I've known for years. It replaces the WhatsApp/paper/Tally stack with one mobile-first system that handles bookings, care logging, parent updates, GST invoices, and branded report cards — built for India from day one.

What I write about

Every blog post on Bos.Dog is written from direct experience running and advising Indian dog boarding facilities. No outsourced content; no recycled templates. Topics include:

• The legal and regulatory side of running a dog boarding business in India — license, GST, AWBI registration, trade compliance.
• Pricing, unit economics, and profit margins for Indian boarding facilities across different city tiers.
• Operations: facility design, kennel layout, staff hiring and training, care protocols.
• Marketing: WhatsApp Business, Google Business Profile, parent acquisition, retention via great care experiences.
• Software and tooling for boarding facilities — including an honest comparison of options available in India.

Read the blog

Start with the complete guide to the dog boarding business in India, or browse all posts.