About Bos.Dog
Who's building this

I'm Sunny Luthra — a dog behaviourist and software engineer based in Pune. I live on a mountain with 13 dogs.
I run OhMyDog.Rocks, India's largest dog care community. We've spent years working with dog parents, trainers, vets, and boarding facilities across the country.
Why Bos.Dog exists
Boarding in India works on a stack of tools that none of them were designed for: WhatsApp groups for inquiries, paper registers for check-ins, Excel for occupancy, Tally for invoicing, and a mental model of who's where held entirely in the owner's head.
Most facility owners I know are excellent at the actual work — feeding, walking, handling, reading dogs — and exhausted by everything else. They lose three hours a day to WhatsApp. They lose bookings to slower replies. They lose repeat business because parents have no record of what happened during the stay.
The Western kennel software products that exist (Gingr, ProPet, Pawfinity, Kennel Connection) cost ₹15,000–₹35,000 a month, are designed for desktop, are written in English-only, don't speak GST or UPI, and treat India as an afterthought. The Indian options are mostly generic CRMs with a kennel skin on top.
Bos.Dog is what happens when you build for Indian boardings from day one — mobile-first, INR/GST/UPI-native, Hinglish-friendly, and priced for the businesses we actually serve.
How we built it
Every feature in Bos.Dog comes from a real conversation with a real facility owner. The report card came from one specific frustration: parents had no idea what their dog had done all week, and owners had no way to show them. The public facility profile came from owners who said “I have no online presence” three meetings in a row.
We're a small team. We're building this carefully. We'd rather have 100 facilities who love Bos.Dog than 1,000 who tolerate it.
How to reach us
If you run a boarding facility in India, start free — no credit card, no commitment.
If you'd like to talk before you sign up, email me directly: [email protected] or message me on LinkedIn.
— Sunny, Founder